The business of selling products or services by making unsolicited telephone calls to potential customers. Telephone sales, or telemarketing, are an effective system for introducing a company to a prospect and setting up appointments.
Telemarketing (known as telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits to prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.
Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing. Telemarketing has come under fire in recent years, being viewed as an annoyance by many.
Advantages and Disadvantages of C2B
C2b Advantages 1. Could be described in terms of paths, nodes, properties 2. could be graphic, examples could be generated. 3. One single place for all Magnolia configurable elements. 4. Could still be linked to java doc.
The minimum level of current assets that a firm needs to continue operation. Because some level is always maintained, they are called permanent current assets. OR
The Boston Consulting Group Approach "A portfolio-planning method that evaluates a company's strategic business units in terms of their market growth rate and relative market share. SBUs are classified as stars, cash cows, question marks, or dogs". Using the Boston Consulting Group (BCG) approach, a company classifies all its SBUs according to the growth-share matrix.