Telemarketing B2b Leads

Telemarketing B2b Leads

B2B telemarketing is the most challenging of all telemarketing activities. It requires skilled b2b appointment setters who are able to pierce the corporate barriers to establishing contact with the person within a company that has the authority and decision making capacity to purchase your products or services and this requires a great deal of skill, training and support.

Establishing an in-house B2B telemarketing leads operation can be expensive in both time and cost, as infrastructure and staff need to be established and once operational, the operating expense is high due to the highly skilled nature of the staff employed. The costs are prohibitive, especially if the telemarketing function is not going to be utilized all of the time to recoup the costs involved.